Tasked with designing a booth for a major conference that would create a space where the fund managers could engage with potential and existing clients. The booth had a space to hand out collateral about the strategies of the firm.

Used the company’s arrow graphics to create a simple yet captivating design that would draw attention and guide the clients to the booth. The booth design was effective, as it conveyed the firm’s brand identity and value proposition, and generated interest and trust among the clients.

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